
A media company came to us with what sounded like a straightforward request: "We want users to browse video content on their phones and cast it to any TV nearby."
Simple, right? Tap a video, tap a TV, watch.
Except the word "any" hid a world of complexity. The client's users had Chromecasts, Apple TVs, smart TVs with AirPlay, and older devices. The content needed dynamic overlays — QR codes, logos, animations that appear at specific moments. And the whole experience had to feel instant, like the phone was just a fancy remote control.
Here's what most people don't understand about Chromecast: playing a video is easy. Controlling what happens on the TV is hard.
Chromecast was designed for a simple use case — send a URL, let the TV handle it. But our client needed more:
The default Chromecast receiver doesn't do any of that. We needed to build our own.
Before writing any production code, we needed to answer a fundamental question: what technology could handle casting to multiple ecosystems while maintaining a single codebase?
We built proof-of-concept apps in three different frameworks:
Here's something we don't usually admit in case studies: we built fourteen different prototypes before landing on the final architecture.
AirPlay should have been easier — Apple's ecosystem, tight integration, "it just works."
Except Flutter had no official AirPlay plugin. We wrote our own.
Three weeks of diving into Apple's documentation, bridging Swift code to Dart, and testing on every AirPlay device we could find. This wasn't in the original scope, but without it, we'd have lost half our potential users.
Fourteen prototypes sounds like waste. It wasn't. Each failed approach taught us something:
| Insight | Why it matters |
|---|---|
| Casting isn't streaming | Sending video to a TV is easy. Controlling what happens on that TV requires custom development |
| Custom receivers unlock everything | Anything beyond play/pause/seek means building your own Chromecast receiver |
| Platform choice matters enormously | Two weeks on React Native felt like lost time, but it would have been months of pain |
| Prototypes aren't waste | Every PoC either became part of the final product or eliminated a dead end early |
| Test on real hardware | Chromecast bugs don't show up in simulators. We maintained a "casting corner" with multiple device generations |
Have a similar project in mind? We'd love to hear about it.
Get in touch to discuss how we can help bring your vision to life.
Ambistream – Multi-Layer Streaming Platform
How a late-night experiment grew into a multi-platform streaming engine with overlays, remote control, and Chromecast/AirPlay support.
Direct Music Licensing Platform Case Study
How we built a music licensing platform with thousands of songs across web, iOS, and Android, featuring subscriptions and a custom audio player.
Get music tech insights, case studies, and industry news delivered to your inbox.