Our Partners
Strategic music rights, tech, and investment advisor
Experience:
Amanda Schupf is the founder of MAX Music, a strategic advisory firm helping music and music tech businesses grow smarter. With over 15 years of experience in music rights, business development, and executive leadership, she brings a rare mix of deep industry knowledge and relationships, creative thinking, and business insight.
Areas of Support:
If you're building a musictech product or startup, Amanda can help you avoid costly rights mistakes, structure better deals, and shape your go-to-market and partnership strategy with real industry insight. Amanda’s your expert whether you're looking to license music, raise funds, or connect with the right people.
Shape the future of music and sports
Experience:
Angle of Impact helps organizations in music and sports overcome their commercial challenges. The company was founded by Thijs Verhulst and Ilja Volkers, both ex-WMG, and senior music and sports industry experts with over 30 years of combined experience. They focus on business development, business modeling, and business strategy, creating new commercial opportunities, business models, and fostering innovation and collaboration across music and sports.
Areas of Support:
Whether you are an organization active in music or sports, building a musictech or sportstech product, or transitioning from startup to scale-up, they can help shape your commercial growth strategy, business model, and go-to-market approach, while also supporting business development. They bring extensive experience, an international network across music, sports, and entertainment, and deep industry and strategic knowledge to help you optimize your commercial performance and scale your business.
Music Partnerships & AI Strategy Leader | Ex-Sony/Warner/Pandora | Speaker, Author, Advisor
Experience:
Music industry veteran with over 20 years spanning artist, executive, and technology roles. Former professional musician signed to Atlantic Records. Held leadership positions including Senior Vice President of A&R at Sony Music and key roles at Pandora and Warner Music focused on artist partnerships and industry relations. Founder of Opening Ceremony Media advising music companies on digital transformation and AI adoption. Sought-after speaker, Billboard contributor, strategic advisor to funds like Mindset Music, and author of the upcoming book "Machine Music: How AI is Transforming Music’s Next Act" (Routledge, 2026).
Areas of Support:
Building a musictech product, startup, or platform? Get guidance on ethical AI integration in music, from rights management to practical strategies that improve efficiency, unlock new revenue, and support independents. With a full-stack view blending creator empathy, label expertise, and tech foresight, help teams adopt generative AI tools, optimize workflows, ensure fair compensation, and build commercially sound innovations aligned with fan behavior and regulations. Ideal for AI strategy, partnerships, or thoughtful adoption of emerging technologies in sustainable musictech solutions.
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Music rights, metadata, and operations advisory for musictech teams
Experience:
Equalizer Consulting was founded by Natalie Jacobs, a seasoned executive with deep experience across record labels, publishing, and production libraries. The company focuses on bringing precision and clarity to rights and data management. We support creators, companies, and startups in protecting their assets and building strong foundations. With a clear approach to metadata and workflow strategy, we help clients succeed in today’s fast-moving digital music landscape.
Areas of Support:
If you’re building a musictech product, Equalizer Consulting helps you sharpen your strategy, organize your metadata, and align your offer with industry needs. Whether you're refining usability, preparing to pitch, or planning data operations, we offer clear, focused support through tailored packages and quick advisory sessions. When paired with MusicTech Lab’s product design and development expertise, you get both strategic clarity and a capable tech team, so covering everything from concept to execution.