Nov 13, 2019

Brave 3.0 – redesign process, part 3. Lesson learned

Key lessons from our website redesign process. The most important factors to consider when conducting a redesign with an internal team.

development

Key Takeaways

Research was the most important phase of the entire redesign process.

Dozens of hours were spent analyzing competitors and collecting internal feedback.

The new website is a testable output of a new strategy, not a final product.

We learned tons during the process of redesigning our site. In case you miss the previous parts, in the introduction we talked about a challenge Bravelab faced. Part two describes our design process. The most important part was the research. To differentiate from other software companies we spent dozen of hours getting through materials, feedbacks and looking at how our competitors present. To be honest: we didn't know their goals, ambitions, and data behind their designs. We knew ours! Bravelab is a software house, not a design agency. Yet, we were bravenough to embark on brand transformation with what we know and what we have.

"A Ship in Harbor Is Safe, But that Is Not What Ships Are Built For"

Our new website is the output of a new strategy that we can test and improve in the next iterations. The project is living and Bravelab transformation will expose itself through digital media.