
At MusicTech Lab, we keep an eye on how technology reshapes creative industries. In early 2023, Web3 was one of the biggest conversations in tech. We invited Maciej Nowak — marketer and Web3 podcast host — to walk us through the fundamentals.
Web1 — READ Static company websites. Content served to the user. One-way information flow.
Web2 — WRITE Social media, SaaS platforms. Users actively co-create content — but platforms own the data.
Web3 — OWN Value exchange without intermediaries. Creators retain rights to their content. New forms of applications and digital ownership.
Maciej helps brands build marketing strategies through online channels. He co-hosts a podcast dedicated to Web3 topics.
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